With the Conclusion of Italian Week 2010, we are happy to report that this year’s events saw yet another increase in the growth and support for the Italian Governments initiative of celebrating Italian Culture and lifestyle.
The week’s events commenced with the The Lord Mayor of Brisbane, Campbell Newman launch Italian Week 2010 for media and sponsors at the Treasury Casino congratulating the organizers for creating a high level event that showcased Italy’s enormously rich artistic and cultural heritage.
The Lord Mayor delighted the audience with his promise of sustaining Italian Week in a significantly manner for the next 3 years, saying that he would "...like to sit down with the organizers to develop a strategy for further developing the long term vision of the project".
Italian Week 2010 was off to a great start and the Lord Mayor joined the celebrations opening a bottle of fine Chianti and offering the audience his enthusiastic support.
Events spread out over the 10 days of this year’s festival saw the town of Stanthorpe participate in a series of events featuring a motor vehicle rally and concerts in the Queensland Wine College supporting the Italian Immersion Program coordinated by the Stanthorpe State High School. The combined events enable Italian Week to raise and donate over $1700 towards the upcoming trip to Italy for the students of Italian at the School.
The many events showcased throughout the program included: cinema, fine dining, cooking exhibitions, motor vehicle exhibitions, theatre, musical concerts, orchestral performances, art history discussions, coffee courses, book launches, Italian Waiters Races, workshops, and Italian Markets.
Lovers of food and wine were not disappointed when the Italian Cultural Institution of the Accademia Italiana della Cucina officially launched in Brisbane at a dinner hosted by Gusto da Gianni at Portside. The entertaining event was celebrated with the assistance of special guests including international singing sensation Patrizio Buanne, Lisa Hunt, Anna Maria La Spina and Australian Idol winner Natalie Gauci and Brisbane’s own Veronica and Shadi Abraham winner of this year’s My Kitchen Rules.
During the Official celebrations for the Festa della Repubblica, hosted by the Consul of Italy, Dr Francesco Capecchi, the minister for Multicultural Affairs Hon. Annastacia Palaszczuk MP received loud applause and gratitude when she thanked the Hon. Grace Grace M.P. for lobbying both Multicultural Affairs and the State Government for support. The Minister announced that Multicultural Affairs would contribute $5,000 to Italian Week 2010 and that the Premier, the Hon. Ms. Anna Bligh, MLA would support Italian Week 2011 with funding of $20,000
We are proud to announce that support and partnership will continue with our Cultural Partner GoMA for next year as well as a commitment from the Commonwealth Bank to once again support Italian Week into 2011
Our Comm Team, Sequel Communications reported media coverage reached an audience of approximately 18.7 million people across Australia. This was a significant increase on last year’s audience figures that estimated media coverage reached 6.9 million people in 2009. Media Highlights included Qantas What’s On program where we successfully negotiated free airtime to promote Italian Week 2010 on Qantas’ QNews video which showcased the ‘What’s On’ segment to an estimated 930,000 passengers throughout May.
Once again our Print Media partner dedicated the front page of Brisbane News and a double page spread promoting a range of activities for Italian Week 2010 and the history of Italian culture in Brisbane.
A Feature article in The Australian
http://www.theaustralian.com.au/news/arts/commedia-spirit-unmasked/story-e6frg8n6-1225872240752 during Italian Week with a large, color feature article about the inaugural Australian Commedia Dell’Arte Festival described the festival’s artistic highlights in detail and was a real coup in promoting Brisbane’s Italian Week on the national media stage.
http://www.theaustralian.com.au/news/arts/commedia-spirit-unmasked/story-e6frg8n6-1225872240752 during Italian Week with a large, color feature article about the inaugural Australian Commedia Dell’Arte Festival described the festival’s artistic highlights in detail and was a real coup in promoting Brisbane’s Italian Week on the national media stage.
Multiple stories promoting the week appeared in the Sunday Mail, Queensland’s highest-selling newspaper. This included an article on the festival’s premier film event – Dall’Italia All’Australia – plus social photos and coverage in Damien Anthony Rossi’s column in the Sunday Mail. You can see a list of Media on this page http://italianweek2010.blogspot.com/2010/06/italian-week-2010-media-coverage.html
You may like to have a look at some of the photo galleries on this link http://italianweek2010.blogspot.com/search/label/Italian%20Week%202010%20Media
It is with considerable pride that on behalf of Italian Week we report that we were able to raise over $1800.00 for the Hear and Say Centre toward the work they do with children who are born deaf and the invaluable therapies which the Hear and Say Centre provide toward the work they do with children who are born deaf and the invaluable therapies which the Hear and Say Centre provide
Once again we have some exciting new collaborations for 2011 and are looking forward to creating the best Italian Week yet in 2011 – we hope you will continue to join us in celebrating the culture, lifestyle and artistry of Italy.